Indonesia's Honey Competition Strategy: A New Institutional Economics Analysis

نویسندگان

چکیده

Honey product is one type of that provides many economic and health benefits so it in great demand by all citizens the world, even animals. There a gap between production consumption globally every country competes to increase its not only for domestic needs but also meet world honey products. are still producers whom individuals or families manage volume produced minimal, either own directly sold consumers. To global needs, interests medium-large companies essential empower individual farmers. The study aims maintain commitment quality halalness corporate analysis strategy following new institutional economics approach. This uses descriptive qualitative research using literature studies. results found company very committed assurance implementing company's at level 4 as economics, namely order 3 with resource efficiency, formation marginal prices structures, business sustainability.

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ژورنال

عنوان ژورنال: Jurnal Bisnis dan Kajian Strategi Manajemen

سال: 2022

ISSN: ['2614-2147', '2657-1544']

DOI: https://doi.org/10.35308/jbkan.v6i1.4775